Good Design for Good-Doers

Good Design
for Good-Doers

Brand, digital and product design for people building a better world.

Heart

Empathy-led, emotionally intelligent design.

Any project begins with listening, not just to what you say, but to what people feel, and to the world your work lives in. Every design decision is approached with care and curiosity and shaped by context.

Brains

Strategic thinking, no fluff.

Good design isn't just pretty, it has to work. That means asking the right questions and making intentional decisions through honest collaboration leading to design that actually serves your audience.

Teeth

Bold ideas with creative bite.

Good intentions aren’t enough. The world is full of forgettable shiny things. It's important to bring edge, energy and a bit of courage to push the work beyond the expected. Polite design fades and you didn’t come here to be invisible.

Case studies

The Good Mental Health Company

Brand Design, Strategy, Web Design + Build

Raven

Brand Design, Web Design + Build

Super Payments

Web Design + Build, Campaign Design

A creative partner with a playful spirit

Hello, I'm Kat.

I’ve spent 20 years designing things that connect with people - websites, brands, products and campaign assets - all grounded in empathy, insight and an intolerance for anything dull or overcomplicated. They look good, but more importantly they work, help and feel human.

I care deeply about people and protecting our world which is why I gravitate towards purpose-driven people and organisations trying to do some good in the world.

I can help is when things get messy and clarity is needed. Someone to ask the right questions, bring calm thinking and shape the direction as much as the design. I'm collaborative, honest and anti-jargon.

Connection to the real world matters so when I'm not doing this, you’ll likely find me poking about in the woods looking for mushrooms, being musical or helping out at my local community kitchen.

With pride…


💚 Co-founded an ai-powered climate coaching service (in development)


🏡 Co-founded a local community magazine supporting small businesses during the pandemic


🗳️ Designed a polling tool leveraging over 100K daily respondents


🧠 Designed, branded and built the online presence for a low-fee mental health organisation

How I work, and why it works

Deep Dive Discovery

Every project kicks off with a deep dive into your brand’s world. Through research and some good conversations, I’ll get to the heart of your vision and understand the landscape you're navigating.

Craft with care

Great design is in the details. From the initial concept to the final product, I focus on each element making sure every pixel is perfectly polished, purposeful, and aligned with your brand’s goals.

For People & Planet

Sustainability matters. I’m always thinking about how to design with the planet in mind, creating experiences that are both efficient, people and planet friendly.

Behavioural Design for Impact

Understanding human behaviour is key to crafting effective experiences. I use behavioural design principles to create intuitive, user-centric interfaces that drive engagement and positive outcomes.

Strategic Creativity

I like to get under the skin of the problem that needs to be solved. I'll work with you collaboratively to develop concepts that are not just visually striking, but also align with business goals.

Accessibility First

Great design is for everyone. I focus on making sure all users, regardless of ability, can engage with your brand without barriers. Things like colour compliance and usability are always top of mind when creating an inclusive experience.

Storytelling

People connect with stories. They inspire emotion and action. I try to weave storytelling into my designs to create experiences that resonate with your audience and bring your brand’s message to life in a meaningful way.

Collaborative Iteration

Design isn’t done after the first draft—it’s a process. I love collaborating, testing, and getting feedback to refine ideas, A/B test campaign concepts, and always improve, making sure what we create really clicks with your audience.

Deep Dive Discovery

Every project kicks off with a deep dive into your brand’s world. Through research and some good conversations, I’ll get to the heart of your vision and understand the landscape you're navigating.

For People & Planet

Sustainability matters. I’m always thinking about how to design with the planet in mind, creating experiences that are both efficient, people and planet friendly.

Strategic Creativity

I like to get under the skin of the problem that needs to be solved. I'll work with you collaboratively to develop concepts that are not just visually striking, but also align with business goals.

Storytelling

People connect with stories. They inspire emotion and action. I try to weave storytelling into my designs to create experiences that resonate with your audience and bring your brand’s message to life in a meaningful way.

Craft with care

Great design is in the details. From the initial concept to the final product, I focus on each element making sure every pixel is perfectly polished, purposeful, and aligned with your brand’s goals.

Behavioural Design for Impact

Understanding human behaviour is key to crafting effective experiences. I use behavioural design principles to create intuitive, user-centric interfaces that drive engagement and positive outcomes.

Accessibility First

Great design is for everyone. I focus on making sure all users, regardless of ability, can engage with your brand without barriers. Things like colour compliance and usability are always top of mind when creating an inclusive experience.

Collaborative Iteration

Design isn’t done after the first draft, it’s a process. I love collaborating, testing, and getting feedback to refine ideas, A/B test campaign concepts, and always improve, making sure what we create really clicks with your audience.

Deep Dive Discovery

Every project kicks off with a deep dive into your brand’s world. Through research and some good conversations, I’ll get to the heart of your vision and understand the landscape you're navigating.

Strategic Creativity

I like to get under the skin of the problem that needs to be solved. I'll work with you collaboratively to develop concepts that are not just visually striking, but also align with business goals.

Craft with care

Great design is in the details. From the initial concept to the final product, I focus on each element making sure every pixel is perfectly polished, purposeful, and aligned with your brand’s goals.

Accessibility First

Great design is for everyone. I focus on making sure all users, regardless of ability, can engage with your brand without barriers. Things like colour compliance and usability are always top of mind when creating an inclusive experience.

For People & Planet

Sustainability matters. I’m always thinking about how to design with the planet in mind, creating experiences that are both efficient, people and planet friendly.

Storytelling

People connect with stories. They inspire emotion and action. I try to weave storytelling into my designs to create experiences that resonate with your audience and bring your brand’s message to life in a meaningful way.

Behavioural Design for Impact

Understanding human behaviour is key to crafting effective experiences. I use behavioural design principles to create intuitive, user-centric interfaces that drive engagement and positive outcomes.

Collaborative Iteration

Design isn’t done after the first draft—it’s a process. I love collaborating, testing, and getting feedback to refine ideas, A/B test campaign concepts, and always improve, making sure what we create really clicks with your audience.

What
I can help with

Brand Design

Art Direction

Web Design

Campaign Creative

Framer Build

Illustration

Animation

Want to work with me?

Let's create something goood

Goood Design for Good people. 2025

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