Helping a disruptive new payment platform communicate with pizazz
Client
Super Payments
Industry
Fintech
Role
Designer + Framer Developer + Campaign Creative
Year
2023 - 2024
01. Project overview
Super Payments is on a mission to make the payments ecosystem fairer — reducing costs for merchants and giving customers more value. They needed a website and campaign assets that communicated their offer clearly, confidently, and without too much fintech jargon. I worked with them to create an accessible site in Framer and a suite of campaign assets that helped sharpen their story and support rapid growth.
02. The challenge
Fintech messaging can get complex fast and Super were disrupting the internal models many of us hold so they needed a suit of communication assets that that:
• explained their offer in human terms
• felt modern and trustworthy
• stood out from typical finance visuals
• could scale with the business
• spoke to merchants and shoppers without overwhelming either
03. The approach
Super's disruptive entry into the payment space required clear, effective communication of their proposition. I used bold graphics and animation paired with conversational copy and a light dusting of humour to highlight the service's key benefits. This approach was applied across multiple assets—presentations, explainer videos, digital ads, and OOH creative (start ups eh?) I built the site in Framer to keep it lightweight, fast, and easy for their team to update. Similarly, ad assets were created as Canva templates as it was important to give the marketing team autonomy for rapid message testing.
I worked with Kat for a number of years in my role at Super Payments, and I cannot recommend her highly enough. Bringing a fairly unique blend of creative expertise, plus commercial understanding and incredibly collaborative -I would happily work with Kat every day of the week.
Tracey Stern, Head of Brand Marketing
06. Results
An easily navigable website that effectively communicated their proposition to both audiences. without being boring.
A lighter, faster build with cleaner structure on a more accessible platform.
Smoother internal alignment across the marketing team.
Confidence in presenting their offer to partners, merchants and consumers.