Good Design for Good-Doers

Good Design
for Good-Doers

Bringing good ideas to life with heart, brains, and teeth

Heart

Empathy-led, emotionally intelligent design.

Heart means designing with care and curiosity. Every project starts with listening - not just to what you say, but to what your audience feels, and in consideration of the wider world your work sits within. It’s Human + Planet + Life–centred design, grounded in empathy and shaped by reality.

Brains

Strategic thinking, clear communication, no fluff.

Good design isn't just pretty, it has to work, meaning smart decisions, honest collaboration, and design that actually serves an audience. Brains means being intentional, staying sharp, and asking the right (sometimes annoying) questions.

Teeth

Bold ideas, distinctive voice, creative bite.

Good intentions aren’t enough. The internet is full of forgettable shiny things. I can bring edge, energy and a bit of courage to push the work beyond the expected. Polite design fades and you didn’t come here to be invisible.

Selected work

The Good Mental Health Company

Brand Design, Strategy, Web Design + Build

Raven

Brand Design, Web Design + Build

Super Payments

Web Design + Build, Campaign Design

About me

A creative partner with a playful spirit

Hello, I'm Kat.

I’ve spent 20 years designing digital goodies that connect with people - websites, brands, products and campaign assets - all grounded in empathy, insight and a healthy intolerance for anything dull or overcomplicated. They look good (obviously), but more importantly they work, help and feel human.

With pride:

💚 Co-founded an ai-powered climate coaching service (in development)

🏡 Co-founded a local community magazine supporting small businesses during the pandemic

🗳️ Designed a polling tool leveraging over 100K daily respondents

🧠 Designed, branded and built the online presence for a low-fee mental health organisation

I care deeply about people and protecting this beautiful blue dot we’re spinning on so I gravitate towards purpose-led people and organisations trying to do some good in the world.

I can help clients when things get messy and they need clarity. Someone to ask the right questions, bring calm thinking and shape the direction as much as the design. My process is collaborative, honest and anti-jargon.

When I’m not absorbed by the glare of a screen, you’ll likely find me poking about in the woods looking for mushrooms, singing, on a side quest or helping out at my local community kitchen. Creativity and connection matters and there's a whole real world of treasures to rummage about in.

How I work, and why it works

Deep Dive Discovery

Every project kicks off with a deep dive into your brand’s world. Through research and some good conversations, I’ll get to the heart of your vision and understand the landscape you're navigating.

Craft with care

Great design is in the details. From the initial concept to the final product, I focus on each element making sure every pixel is perfectly polished, purposeful, and aligned with your brand’s goals.

For People & Planet

Sustainability matters. I’m always thinking about how to design with the planet in mind, creating experiences that are both efficient, people and planet friendly.

Behavioural Design for Impact

Understanding human behaviour is key to crafting effective experiences. I use behavioural design principles to create intuitive, user-centric interfaces that drive engagement and positive outcomes.

Strategic Creativity

I like to get under the skin of the problem that needs to be solved. I'll work with you collaboratively to develop concepts that are not just visually striking, but also align with business goals.

Accessibility First

Great design is for everyone. I focus on making sure all users, regardless of ability, can engage with your brand without barriers. Things like colour compliance and usability are always top of mind when creating an inclusive experience.

Storytelling

People connect with stories. They inspire emotion and action. I try to weave storytelling into my designs to create experiences that resonate with your audience and bring your brand’s message to life in a meaningful way.

Collaborative Iteration

Design isn’t done after the first draft—it’s a process. I love collaborating, testing, and getting feedback to refine ideas, A/B test campaign concepts, and always improve, making sure what we create really clicks with your audience.

Deep Dive Discovery

Strategic Creativity

I like to get under the skin of the problem that needs to be solved. I'll work with you collaboratively to develop concepts that are not just visually striking, but also align with business goals.

Craft with care

Accessibility First

For People & Planet

Sustainability matters. I’m always thinking about how to design with the planet in mind, creating experiences that are both efficient, people and planet friendly.

Storytelling

Behavioural Design for Impact

Understanding human behaviour is key to crafting effective experiences. I use behavioural design principles to create intuitive, user-centric interfaces that drive engagement and positive outcomes.

Collaborative Iteration

Deep Dive Discovery

For People & Planet

Sustainability matters. I’m always thinking about how to design with the planet in mind, creating experiences that are both efficient, people and planet friendly.

Strategic Creativity

I like to get under the skin of the problem that needs to be solved. I'll work with you collaboratively to develop concepts that are not just visually striking, but also align with business goals.

Storytelling

Craft with care

Behavioural Design for Impact

Understanding human behaviour is key to crafting effective experiences. I use behavioural design principles to create intuitive, user-centric interfaces that drive engagement and positive outcomes.

Accessibility First

Collaborative Iteration

Design isn’t done after the first draft, it’s a process. I love collaborating, testing, and getting feedback to refine ideas, A/B test campaign concepts, and always improve, making sure what we create really clicks with your audience.